
/
Our Mission
What’s the one thing all of us never have enough of?
It’s time – yet it’s our most valuable asset.
HELLO TIME’s sole purpose is to help everyone get the most out of their time, our most valuable asset. Sometimes we give it away far too easily and at the cost of our own wellbeing.
Designed to calm anxious minds and organise busy lives – it supports your goals, shape your plans and encourage your ideas. It provides you the space to throw down the mind clutter, reduce the anxieties, cease the panic moments, jot down the 2am light-bulb ideas, wipe away the worry and help you stay on your A-game.
The way we do this, is by giving you the most beautifully designed, simple-to-use, easy-to-follow layout on the market. 6 essential tools everyone needs to organise, plan, and schedule their time in one motivational planner.


The HELLO TIME Planner was created by Samantha Smith, branding designer & artist. She loves all things design, quite partial to a cool pair of trainers, is defo, a savory rather than sweet kinda gal and of course is crazy in love with stationery. The HELLO TIME HQ and design studio is based in Worcestershire where she is often found hanging out with her beloved chocolate lab, Ari.
Here’s Sam’s Bio…
A hands-on creative for more than 24 years, Sam Smith has worked across many market sectors, from motorbikes to groceries, nightclubs to clothing and construction to education. Although Sam’s background and experience is broad, her core specialism and love is branding. Having worked in agencies in London and then as a creative director at East Midlands design powerhouse, Linney Create, on brands such as Mars, The Post Office, Whitbread, Mothercare, Triumph, McDonalds and Bupa.
A natural entrepreneur, in 2009 brand-savvy Sam combined her creativity and marketing knowledge to set up her own studio, Alilia, where she also launched her own range of art, commissioned by interior clients from across the globe and recognised in 2011 by Heals London who commissioned her artworks for their iconic stores. Alilia Studio’s design clients range from start-ups to regional companies and multi-nationals such as Budweiser Budvar, Pizza Hut, Butlins and The Royal Mint.
More than just a logo and some pretty colours, at the heart of any successful business is a solid brand. But what does brand really mean and how can you leverage it for financial success? Enter Sam Smith who knows only too well how to turn the fortunes of a business through the power of great brand positioning, design and integrity.
Meet the Maker
The HELLO TIME Planner was created by Samantha Smith, branding designer & artist. She loves all things design, quite partial to a cool pair of trainers, is defo, a savory rather than sweet kinda gal and of course is crazy in love with stationery. The HELLO TIME HQ and design studio is based in Worcestershire where she is often found hanging out with her beloved chocolate lab, Ari.
Here’s Sam’s Bio…
A hands-on creative for more than 24 years, Sam Smith has worked across many market sectors, from motorbikes to groceries, nightclubs to clothing and construction to education. Although Sam’s background and experience is broad, her core specialism and love is branding. Having worked in agencies in London and then as a creative director at East Midlands design powerhouse, Linney Create, on brands such as Mars, The Post Office, Whitbread, Mothercare, Triumph, McDonalds and Bupa.
A natural entrepreneur, in 2009 brand-savvy Sam combined her creativity and marketing knowledge to set up her own studio, Alilia, where she also launched her own range of art, commissioned by interior clients from across the globe and recognised in 2011 by Heals London who commissioned her artworks for their iconic stores. Alilia Studio’s design clients range from start-ups to regional companies and multi-nationals such as Budweiser Budvar, Pizza Hut, Butlins and The Royal Mint.
More than just a logo and some pretty colours, at the heart of any successful business is a solid brand. But what does brand really mean and how can you leverage it for financial success? Enter Sam Smith who knows only too well how to turn the fortunes of a business through the power of great brand positioning, design and integrity.
Why HELLO TIME?
It’s how many hours, as a woman, we have on this earth (average life expectancy). Some find this fact depressing; others find it motivating. We only really talk about time in years, not in hours and seeing this number in good old black and white, doesn’t half make you realise just how precious our time is!
So, I am honoured that you’ve decided to spend some of yours with us to read about HELLO TIME’s story and why we exist.
I have always loved stationery, a designer for more than 23 years and a devotée of paper and pen. I love writing notes, lists and ticking them off, feeling organised and top of things but what inspired me when it came to HELLO TIME was that I wanted to fix a problem that no other product, from my research and experience, was able to do.
I redesigned how I dealt with my time, managed my life and organised my days and it turned into the planner you see here today, why? Because I had a proper meltdown a couple of years ago and it almost broke me. I was overwhelmed, and I’d overworked myself to the point I had no coping mechanism left, I was miserable.
As part of my journey to get back to my old self, or even a new self, I knew I had to manage my time better, manage the pressure and find some balance.


Two years ago, I was using just a simple diary to keep my schedule, appointments, to-do list and notes in; there wasn’t enough space and I was using a crazy made-up system that just pushed me to my limits and overwhelmed me every day. I was running two businesses and carrying around a separate notebook, to-do list, scraps of paper with notes on and a sketch pad. Carrying around all these items each day only added to my anxiety. There had to be a better way. Something had to change.
So, I went in search of a planner to help me change the way I organised my time.
But I couldn’t find what I was looking for. I only found planners from the US, that were expensive, wire-bound, that had prescriptive systems, lots of structure, overwhelming layouts and sections I didn’t need. They were super girly, nothing aesthetically pleasing to me or smart enough to pull out in a meeting.
So, after a lot of research, I decided I would design my own to help me live a calmer life, help me balance my time at work and help me create more time to take better care of myself. I wanted to create something a little more considered from my experience of feeling such overwhelm as a small business owner, something more stylish for sure, and above all somewhere I could keep everything in one place.
Time is our most valuable asset. Sometimes we give it away far too easily and at the cost of our own wellbeing. For us time-poor start-ups, mums, entrepreneurs and those killing it in the corporate world, I combined 6 essential tools, everyone needs to juggle life, organise, plan and schedule their time.
/
"I designed the planner as a result of my own frustration. I wanted to manage my time better and empty my busy brain.
I wanted a place I could keep everything together, my diary, to-do lists, notes, ideas and goals. Lots of planners were very prescriptive and I wanted more freedom & flexibility, I just wanted some space to collect my thoughts!"
/
The ‘HELLO TIME brand name acts as a natural break from the daily chaos and invites you to take a deep breath and say “HELLO” to the most precious thing we have, a reminder to use it well!
The HELLO TIME planner is more than just a flexible layout, an undated diary with a smart monochrome design. We all know that at the heart of any successful woman is an organised mind and steely focus and this is where it can help you.
There are six dedicated sections, Goal setter, 12-month week-to-view diary, to-do pad, notebook, project planning guide and ideas pads and lots of white space. The white areas provide the relief, rest and breathing space we need to think, a brief recovery from the madness of modern living.
The copious amount of white space you will find in our planner will help shape your plans and give you some order and balance.
We overwork our brains every day, worrying and overthinking. We need to free up space in our minds in order to tap into our creativity, so we use the planner as our second brain, a place to declutter our minds, store info, figure stuff out, a place where we never forget anything.
We want to challenge the idea that we all have too much to do and not enough time to do it. We don’t want you to wake up each day feeling anxious, too stressed and lost in the daily myriad of stuff that needs to get done, never feeling that sense of achievement or satisfaction.
I’ve been there, I didn’t like it. I’ve made the changes with the help of the HELLO TIME Planner and want to help you make those changes too!

PLANNERS
Get your sh*t together

STATIONERY
Addicts please beware

OFFICEWARES
Homewares, but for your office

GREETINGS CARDS
Send a hand-written message